10 Brands that Made a Comeback   Leave a comment

Popular brands don’t always stay popular. Many fight to stay at the top of the heap, and it’s not uncommon for brands to spend their commercial lives persevering through bankruptcies, restructurings and plain obsolescence.

It’s also not unheard of for a brand to fall out of favor with consumers, get left for dead, but still return to the marketplace later on. Sometimes these brands have even managed to come back in better positions than they held before being written off. It’s rare, but it happens.

What follows is a list of 10 brands that faded away and then made a comeback. Some lord over the global marketplace today, and some are still just barely hanging on. Whatever the case, these brands beat the odds and defeated death – even if only temporarily.

Read ahead to see 10 brands that defied conventional wisdom and came back, long after everyone had counted them out.

Dr. MartensDr. Martens Dr. Martens
Dr. Martens is a brand of footwear known for its yellow stitching and patented air-cushioned soles. The brand was adopted by British punk rockers in the 1970s, but went mainstream during the grunge movement of the 1990s. As with all things fashion, the brand eventually fell out of favor and the company was forced to downsize in the face of declining sales. It even stopped production in the U.K. and moved those operations to China.

In 2007, Dr. Martens reintroduced the Dr. Martens “Vintage” line, which was basically the original shoe by a different name. By 2010, it could be seen on multiple fashion show runways in the collections of designer Michael Bastian and the Generra Sportswear Co., as well as in shows in Paris and the U.K.

AppleApple Apple
Few brand comeback stories are as legendary as that of Apple. The computer company experienced a positive consumer response in the 1980s, but floundered in the 1990s and saw its market value plummet. That changed in 1997, when Steve Jobs, the ousted co-founder of the company, returned in an advisory capacity.

After some Machiavellian maneuvering, he become the new CEO and set about restructuring the ailing brand. Under his supervision, Apple shifted its focus from computers to mobile devices, and produced such popular products as the iMac, the iPod, the iPhone and the iPad. From that point, the company earned annual profits of more than $1 billion. In July 2011, it was reported that Apple actually had more cash on hand than the U.S. government.

KedsKeds Keds
Although Keds sneakers were introduced in 1916, they are mostly associated with the fashions of the 1970s and 1980s. During that time, it was a dominant brand with broad appeal, and a line even existed for professional athletes called Pro-Keds. By the late 1990s, sales declined as the buying public lost interest.

The sneakers returned to popularity in the mid-2000s, thanks to some creative assistance. In 2007, designer Nanette Lepore created a “fun, flirty line of women’s Keds,” and in 2008 the company introduced Keds Studio, which allows people to customize their own pair of shoes with colors, patterns and pictures. In February 2012, the company introduced a line with stripes and polka dots inspired by the Madewell Spring 2012 collection.

GaranimalsGaranimals Garanimals
Garanimals is a children’s clothing line founded in 1972. The line was designed to be simple enough for children to coordinate the outfits themselves, an approach championed by no less an authority than Dr. Joyce Brothers, who said that it “helps the pre-schooler to handle his/her own wardrobe. That sense of ‘I Can’ fosters the child’s growing sense of independence.”
The brand fell out of favor after the 1980s, and promotion came to a halt. That changed in 2008, when the advertising firm Gardner Nelson + Partners began a new television advertising campaign for the product that ran on the Disney, Oxygen and We networks. The spots promoted a new line of clothes and accessories sold exclusively through Wal-Mart stores, and the campaign was bolstered in 2011 by an increased social media presence on mobile devices. The current spring line features such au courant items as jeggings.

LegoLego Lego
Lego is a brand of interlocking plastic bricks that children have obsessed over for more than 60 years. It’s easy to see why — they take a beating like no other toy on the market, and few others can offer children the opportunity to build a car, then a skyscraper and then a dinosaur. However, in 2003, the brand experienced a precipitous 35 percent decline in U.S. sales.
In 2004, the company underwent a drastic turnaround implemented by its CEO, Jørgen Vig Knudstorp. It eventually returned to profitability, and it’s had successful licensing deals with toys and video games based on the “Star Wars” and “Toy Story” franchises. In 2012, it introduced the Lego Super Heroes and Lego “Lord of the Rings” lines.
(In a previous version of this article, it was incorrectly stated that Lego was purchased by Mattel in 2004. The current story has been updated to reflect this change.)

Marvel ComicsMarvel Comics Marvel Comics
Marvel has published comic books since the 1930s, and it introduced such well-known characters as Spider-Man, the Hulk, and Captain America. In that time, Marvel experienced multiple periods of decline and rebirth, but things looked their most grim when the company filed for bankruptcy protection in the late 1990s.

In 1997, the parent company, Marvel Entertainment Group, merged with the toy company Toy Biz to form Marvel Enterprises. This led to an era in which Marvel characters were the subjects of massively profitable film franchises, including the “X-Men” series and particularly “Spider-Man,” a 2002 film that grossed almost $822 million at the worldwide box office and spawned two sequels that were nearly as successful.

The MuppetsThe Muppets The Muppets
Kermit the Frog and his Muppet posse have been such an integral part of U.S. popular culture for so long that, to many people, they’re celebrities in their own right. Aside from appearing in a host of children’s television shows and movies over the years, Miss Piggy wrote a diet guide for Ladies Home Journal and was interviewed by journalist Morley Safer in 1979.

While the Muppets never experienced a major period of decline, they faded from view in the 2000s. That changed when Walt Disney purchased the brand in 2004 and later began a concerted effort to bring the puppets back to their former glory. Part of this effort was a campaign of videos created for YouTube, one of which depicted the Muppets performing a version of the Queen song “Bohemian Rhapsody.”

The 2009 video quickly went viral, and set the stage for a new Muppet movie. The film, simply titled “The Muppets,” was released in 2011 to overwhelmingly positive reviews and earned a domestic box office gross of $89 million, almost double its budget.

PolaroidPolaroid Polaroid
For a while, no camera was as technologically impressive as the Polaroid One-Step. During an era in which developing a roll of film took days, the Polaroid dispensed a photo at the moment it was taken and the picture developed right in front of users’ eyes. Eventually, the digital camera came along, which offered both instantly uploadable photos and a seemingly limitless number of pictures. The now-obsolete camera ceased production in 2007, and the company filed for bankruptcy protection in 2008.

Fast forward to 2010: The company that had been left for dead was producing a 21st century take on its original concept. The new Polaroid camera, which looks very much like the old one, is digital and instantly dispenses photos via an on-board printer. However, Polaroid’s chief marketing officer, Jon Pollack, announced in 2010 that the company would still make the old style of camera.

“Digital is the future, but the market has screamed for the return of Polaroid film,” he said at the Consumer Electronics Show. He said that the camera would be an item for artists and hobbyists, and that it would be “pretty expensive.” The company also partnered with musician Lady Gaga, appointing her to the position of creative director.

NintendoNintendo Nintendo
The Nintendo Co. has existed for over 120 years. It was founded in Japan as a manufacturer of playing cards, and was an early entrant in the videogame business, beginning in 1974. In the 1980s, it created the “Donkey Kong” and “Super Mario Bros.” arcade games, which both became massively popular. In 1989, it produced the popular Game Boy handheld gaming device. This was followed by the Super Nintendo Entertainment System, which went on to sell more than 49 million units, and finally the GameCube.

Nintendo’s fortunes declined significantly when its rival, Sony, released the PlayStation 2, the best-selling game console of all time with more than 150 million units shipped. The future seemed bleak for the company until 2006, when it released the Wii, a game console that uses motion-sensor technology. The product completely turned Nintendo’s fortunes around, and the Wii now leads PlayStation 3 and the Xbox 360 in worldwide sales.

Old SpiceOld Spice Old Spice
Old Spice grooming products for men were introduced in 1938. The brand became very popular with the manly men of the hirsute 1970s, but when fashions changed in the following decade, the brand fell out of style. In 1990, its producer of more than 50 years, the Shulton Co., sold it to Procter & Gamble. The new owner overhauled the brand, changing its scent, replacing its iconic clipper ship logo with a yacht, and targeting a younger demographic.
The strategy was successful, thanks in part to television advertisements featuring “Old Spice Man,” a corporate mascot who advised potential customers to “Smell Like a Man, Man.” The strategy was so successful that in 2008, the company resumed production of the original brand, renaming it “Classic Scent” and promoting it with the slogan, “If your grandfather hadn’t worn it, you wouldn’t exist.”

Advertisements

Posted April 17, 2012 by annabellecunningham18 in Uncategorized

3-D release steers ‘Titanic’ past $2 billion mark   Leave a comment

James Cameron has shored up his position as king of the worldwide box office.

Cameron’s 1997 blockbuster “Titanic” sailed beyond the $2 billion mark in lifetime ticket sales, thanks to a 3-D re-release of the film that was timed to the centennial of the ship’s sinking.

Only one other movie has topped $2 billion, and it’s also Cameron’s. His 2009 sci-fi smash “Avatar” earned $2.8 billion worldwide.

The “Titanic” reissue took in about $100 million this weekend — $11.6 million domestically and a whopping $88.2 million in 69 overseas markets. That included a $58 million debut in China and put the re-release total worldwide at $190.8 million.

Added to the film’s $1.84 billion haul in its original release, “Titanic” now stands at $2.03 billion worldwide.

In order to put James Cameron on top of box office history, Titantic decided to sink again in 3D, which one can only imagine can be really cool. Both Cameron’s movies, Titanic and Avatar, have earned over $2 billion in the box office.

Posted April 16, 2012 by annabellecunningham18 in Uncategorized

‘Shrek’ studio joins Wal-Mart disc-to-digital plan   Leave a comment

 DreamWorks Animation SKG Inc., the maker of “Shrek,” ”Madagascar” and “Kung Fu Panda,” is teaming up with Wal-Mart Stores Inc. to help people convert their old DVDs into an online movie library.
 
Jeffrey Katzenberg, DreamWorks’ chief executive, says that the new “Disc to Digital” service will help consumers adapt to technological change. The service launches Monday at Walmart stores nationwide.

DreamWorks joins five other participating studios: Viacom Inc.’s Paramount, Sony Corp., Comcast Corp.’s Universal, News Corp.’s 20th Century Fox, and Time Warner Inc.’s Warner Bros.

Consumers who bring in physical DVDs and Blu-ray discs can pay $2 per disc to be able to access the movies through Wal-Mart’s Vudu online movie service on computers, mobile devices, Internet-connected TVs and game consoles. To start, 4,000 titles are convertible.

 
This service, provided in Walmart stores, allows customers to put their DVDs online so that if they become scratched or lost or what have you, customers have them virtually. This allows for customers for $2 to have a movie “harddrive” essentially, which to me sounds like an online Netflix. I don’t know why I never thought of this idea before but its a great idea and one I think Walmart could really make a profit on. Sell the movie for set price and then charge another $2 to put it online for customers. Brilliant!

Posted April 16, 2012 by annabellecunningham18 in Uncategorized

NFL unveils new Nike uniforms   Leave a comment

For fans worried that Nike was going to give their favorite NFL team’s uniform an extreme makeover, full-blown Oregon style, no need to fret.

 Ben Roethlisberger still looked very much like a member of the Pittsburgh Steelers. Nobody would have mistaken Jermichael Finley for anything but a Green Bay Packer. And the Browns‘ jersey worn by Joe Haden was still brown.

Going for a slightly sleeker but very familiar look, the NFL unveiled its new uniforms on Tuesday. Nike, the league’s latest apparel maker, stayed away from the wildly experimental designs it uses with the University of Oregon, get-ups that sometimes make it hard to identify the Ducks.

“You look good, you play good,” said Finley, Green Bay’s star tight end. “Hopefully that kicks into effect this season.”

Nike put on a gridiron-themed fashion show at a Brooklyn film studio, with a player from each of the 32 franchises modeling his team’s new threads.

No, Big Ben and Brian Urlacher from the Bears didn’t walk the runway.

Instead, after a handful of Nike big wigs worked their way through a half-hour presentation that could have been dubbed “The Making of the Uniforms,” the players walked out onto an artificial turf-covered mini-field, suited up from shoes to shoulder pads and lined up in four rows. After the house lights went up, their helmets went on.

There were no surprises.

Commissioner Roger Goodell said the goal of the redesign was to combine “tradition with innovation.”

More Reaction To Nike Uniforms

“Whether you like the new uniforms or not, the game doesn’t change. I’d rather have a winning record in sweatpants than a losing one in silk.”

Nike’s uniforms elicited emotions from players around the league, including Seattle’s Doug Baldwin. Reaction


“Some teams will lean more toward the traditions,” Goodell said. “But you can see here you can put innovation into the uniform without changing the look, necessarily, about it.”

In college football, flashy uniforms with non-traditional colors and patterns are all the rage these days. Oregon, the alma mater of Nike founder Phil Knight, has made the cutting-edge — some would say over-the-edge — look its calling card. Nike outfits dozens of major college football teams and while few have gone all in the way Oregon does, it seems dozens of schools are at least dabbling in funky gear.

Those gloves that create a school’s logo when a player hold his hands together, palms out, and which have popped up on campuses from Alabama to Notre Dame, will now be on display at every NFL game. And, of course, available in stores — along with all kinds of new team gear from jackets to hoodies to T-shirts.

But only the Seattle Seahawks, who took the unveiling of the uniform as an opportunity to start a rebranding campaign for the franchise, made significant alterations to their uniforms, adding some neon green trim down the sides of the pants and numbers

“I like the fact that there are teams that are pretty much staying more in line with where they’ve been and there’s other teams that are starting to push a little bit more,” Nike CEO and president Mark Parker said. “We see that happen at the college level perhaps even more aggressively, but I think you’ll see the NFL evolving and Nike being an exciting partner in actually helping make that happen.”

The Seattle uniforms, modeled by defensive back Kam Chancellor, were definitely a winner among the other players.

2012 Seattle Seahawks Nike uniform

NikeWhile most uniforms went largely unchanged, the Seahawks took the opportunity to re-tool their look.

 

“Seattle has the hottest uniform right now,” Saints running back Pierre Thomas said. “So I’m a little jealous. But I still love my all black. I think it looks nice.”

Aside from a sharp look, Todd Van Horne, Nike’s creative director for football and baseball, said the players wanted the uniforms to be as light as possible.

“They don’t want anything weighing them down. They want to be faster,” he said.

The second-most important quality was fit. “They want it to stretch and move with them,” he said.

The verdict?

“It clings to your body so nobody can hold you,” Finley said. “It’s a real nice advantage because you get a lot of grabbing on the field.”

Browns defensive back and former Florida Gator Haden said: “They feel like a little better edition of my Florida jersey. More ventilation in them to keep you cooler.”

But they still look like the uniforms Brian Sipe and Bernie Kosar used to wear for Cleveland back in the 1980s and ’90s.

“The Browns, it’s all about traditions,” Haden said. “A lot of the Browns fans they didn’t want us to change up. They wanted us to feel better in the uniforms and to fit better and all that, but about the look, they really didn’t want you to change it up at all.”

Posted April 16, 2012 by annabellecunningham18 in Uncategorized

Kraft discontinues Athenos Greek yogurt   Leave a comment

Kraft Foods Inc is discontinuing its Athenos line of Greek yogurt, the company said on Thursday, exiting the fast-growing U.S. Greek yogurt market. Athenos, which also makes feta cheese, hummus and pita chips, discontinued the yogurt in March.  “Although we had a loyal following of Athenos Greek yogurt fans, we have decided to refocus our efforts on innovating new products for the Athenos brand,” a Kraft spokesman said in a statement. “We know that this is very disappointing to consumers, and it was an extremely difficult decision for us to make.” Sales of Greek yogurt, which is thicker and has more protein
than other yogurt, have soared in the United States in the last few years. The market is dominated by privately held Agro Farma, whose Chobani brand has about a 60 percent share. Danone is second with 17 percent, followed by Greece-based Fage, and Yoplait owner General Mills. Kraft Foods is preparing to split into two companies — one focused on snack brands like Cadbury, Oreo and Ritz and one
focused on grocery brands like Oscar Mayer, Maxwell House and Planters.

In the spirit of Food Marketing week, I decided to blog about Kraft discountinuing Athenos Greek yogurt. The Greek yogurt business is a very competitive market, as sale of greek yogurt, which is thicker and provides more protein, has sky rocketed in the United States. Therefore, Kraft, as a food company powerhouse, has decided to pull this product because it wasn’t cutting it in the market. They want to focus Athenos’ business on something they can excel in and that simply isn’t Greek yogurt, not when Chobani is so incredibly dominating.

Posted April 16, 2012 by annabellecunningham18 in Uncategorized

‘iPad Mini’ Coming for Less Than $300   Leave a comment

Queue the agonizing groans at Microsoft: Apple is planning a new entry-level iPad for later this year designed to fend off the coming barrage of Windows 8 tablets, reports Fox Business. According to a Chinese-language news site, some 6 million “iPad minis” will come out in the third quarter at a rumored price of $249 to $299. With Apple rivals already trying to cut prices, some analysts say, their tablets may never recover in the marketplace.

In order to crush their competition, Apple is set to accomplish what their competitors have been trying to do to beat them; lower their prices. In the third quarter of this year, Apple is set to launch an “iPad mini,” which will cost significantly less than the iPad 2. It’s unreal how dominating one company can be but its very obvious that its going to take a miracle to knock Apple off its thorn of being the outright leader of selling tablets.

Posted April 16, 2012 by annabellecunningham18 in Uncategorized

How Much Gold Is Game of Thrones Worth?   Leave a comment

How Much Gold Is Game of Thrones Worth?

How does HBO make money on expensive shows only 3 million people watch?

Posted April 16, 2012 by annabellecunningham18 in Uncategorized