‘Shrek’ studio joins Wal-Mart disc-to-digital plan   Leave a comment

 DreamWorks Animation SKG Inc., the maker of “Shrek,” ”Madagascar” and “Kung Fu Panda,” is teaming up with Wal-Mart Stores Inc. to help people convert their old DVDs into an online movie library.
 
Jeffrey Katzenberg, DreamWorks’ chief executive, says that the new “Disc to Digital” service will help consumers adapt to technological change. The service launches Monday at Walmart stores nationwide.

DreamWorks joins five other participating studios: Viacom Inc.’s Paramount, Sony Corp., Comcast Corp.’s Universal, News Corp.’s 20th Century Fox, and Time Warner Inc.’s Warner Bros.

Consumers who bring in physical DVDs and Blu-ray discs can pay $2 per disc to be able to access the movies through Wal-Mart’s Vudu online movie service on computers, mobile devices, Internet-connected TVs and game consoles. To start, 4,000 titles are convertible.

 
This service, provided in Walmart stores, allows customers to put their DVDs online so that if they become scratched or lost or what have you, customers have them virtually. This allows for customers for $2 to have a movie “harddrive” essentially, which to me sounds like an online Netflix. I don’t know why I never thought of this idea before but its a great idea and one I think Walmart could really make a profit on. Sell the movie for set price and then charge another $2 to put it online for customers. Brilliant!
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Posted April 16, 2012 by annabellecunningham18 in Uncategorized

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