Wal-Mart plans simple label to identify healthier foods   Leave a comment

http://bottomline.msnbc.msn.com/_news/2012/02/07/10333939-wal-mart-plans-simple-label-to-identify-healthier-foods

The biggest retailer in the world, Wal-Mart, has finally taken a stand against obesity by slapping a “Great for you” label on their healthier items. They have decided to do this to make it easier for customers to identify what are the better options for them by just seeing the green “Great for you” label on various items throughout the store. Most items are Wal-Mart’s in store brands but they are open to other suppliers taking on their “Great for you” symbol as well. Wal-Mart has also decided to make it easier to buy these items by lowering the price of them, since typically healthier items cost more. Wal-Mart has been working with government guidelines along with health organizations to determine what items gets the honor of being labelled a “Great for you” item. While other grocery stores have started to do this as well,  Wal-Mart has more influence and power over more consumers and they hope that will be the driving change in people deciding to pick healthier items since it’s highly visible and easy for them to see what to buy.

With very heavy endorsement of the First Lady, Michelle Obama, Wal-Mart has decided to use their power and influence to actually influence better, healthier decisions for their customers. If slapping a “good for you” label was ever going to work, it’s going to work because Wal-Mart undertook the project. They are making these healthier choices  highly visible and easy to identify so it’s not an excuse anymore for people to say they didn’t know what to buy. Wal-Mart is doing the research, doing the work, and making the decision for people by sorting out the healthier items and the not so healthy items. All people have to do is pay attention to the labels. The only thing I would question about the success about this plan would be Wal-Mart’s standards of “healthy,” it sounds like a lot of power to me. If people see that label, I believe they will trust it and buy it unless they simply don’t want to. So, Wal-Mart has to make sure the foods they slap the labels on are actually good for you and maybe in the future make it known the quantity and the other food choices these items should be balanced with. They have all the power in the world, I hope they use it to the best of their ability.

 

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Posted February 7, 2012 by annabellecunningham18 in Uncategorized

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