Archive for February 2012

Wal-Mart plans simple label to identify healthier foods   Leave a comment

The biggest retailer in the world, Wal-Mart, has finally taken a stand against obesity by slapping a “Great for you” label on their healthier items. They have decided to do this to make it easier for customers to identify what are the better options for them by just seeing the green “Great for you” label on various items throughout the store. Most items are Wal-Mart’s in store brands but they are open to other suppliers taking on their “Great for you” symbol as well. Wal-Mart has also decided to make it easier to buy these items by lowering the price of them, since typically healthier items cost more. Wal-Mart has been working with government guidelines along with health organizations to determine what items gets the honor of being labelled a “Great for you” item. While other grocery stores have started to do this as well,  Wal-Mart has more influence and power over more consumers and they hope that will be the driving change in people deciding to pick healthier items since it’s highly visible and easy for them to see what to buy.

With very heavy endorsement of the First Lady, Michelle Obama, Wal-Mart has decided to use their power and influence to actually influence better, healthier decisions for their customers. If slapping a “good for you” label was ever going to work, it’s going to work because Wal-Mart undertook the project. They are making these healthier choices  highly visible and easy to identify so it’s not an excuse anymore for people to say they didn’t know what to buy. Wal-Mart is doing the research, doing the work, and making the decision for people by sorting out the healthier items and the not so healthy items. All people have to do is pay attention to the labels. The only thing I would question about the success about this plan would be Wal-Mart’s standards of “healthy,” it sounds like a lot of power to me. If people see that label, I believe they will trust it and buy it unless they simply don’t want to. So, Wal-Mart has to make sure the foods they slap the labels on are actually good for you and maybe in the future make it known the quantity and the other food choices these items should be balanced with. They have all the power in the world, I hope they use it to the best of their ability.



Posted February 7, 2012 by annabellecunningham18 in Uncategorized

Amazon to launch first brick-and-mortar store, report says   Leave a comment

It’s time! Amazon has decided to build a store and test the waters on how successful they could be off the web. Will Amazon be successful when people actually have to walk through the doors and shop or will they always be a business that relies on being a click away? They are seeing what their future should entail by practicing with one store that’s going to be located in Seattle, Washington. They are going to be selling gadgets such as phones, computers, and expensive tablets. This store is to be expected to be open at the end of the year in time for the big holiday season.

 Do you think the Amazon store is going to be as high-tech as the Apple Store? That was my first thought when reading this article.  I don’t know how successful an Amazons store is going to be since I think the highlight of Amazon is to be an online store. People research products they want to buy in other stores and then go online and “Amazon it”. Is shipping always a pain? Absolutely, but that’s about the only catch from ordering from Amazon, unless losing face-to-face interactions is consider a loss for you? For me, being asked if you want help with anything when you are looking at CDs in a Best Buy is annoying and an experience I’d want to bypass. Hopefully, Amazon gets ahold of my memo.


Posted February 7, 2012 by annabellecunningham18 in Uncategorized

Verizon joins with Redbox to take on Netflix   Leave a comment

Verizon has decided to team up with Redbox to compete with Netflix in the battle of online video streaming. Netflix has been the forerunner in instant video streaming and video renting but the team of Verizon and Redbox wants to change that. They are going to start offering this service in the second half of the year and they expect Verizon to offer many deals on this service to draw not only existing internet customers but also other internet users. Verizon wanted to team up with Redbox because of their accessibility and value but wanted it to take it to the next level with Verizon’s power over internet services. Online streaming is in demand so it makes sense that Verizon and Redbox would want to compete.

Finally, someone has decided to take on Netflix. While I do have an account with Netflix, I find their online streaming to be very limited. I have the Netflix application on my iPhone, my iPad, and on my television and the service is average, at best but is the most known video streamer so I have settled. The movie selection is limited for instant online streaming so it’s about time competition came in. I’m excited to see what Redbox and Verizon can do to make their service better than Netflix but at the same time, I’m hoping Netflix ups their service by offering more movies and televisions shows. Competition only makes products better and thank god because I have a long list of movies I’m waiting to see “on demand.”

Posted February 7, 2012 by annabellecunningham18 in Uncategorized

Best and worst Super Bowl commericals   Leave a comment


Not only is it the mecca of football on Super Bowl Sunday, but it is the mecca of television advertising. The ads cost millions but can the exposure to millions of people be tagged with a price? A lot of people solely turn on the Super Bowl to be influenced by advertising so that the next day at work by the water cooler, they aren’t left out of the conversation about what commercial was best and which one was a wild disappointment. While the players might be preparing all year for this game, company’s are hard at work ready to wow viewers with their funny, gimmicky advertising that they hope will impact people so profoundly they will talking about it for weeks.

Here, the Washington Post rates the best and worst Super Bowl commercials of 2012. They talk about how besides Budweiser, most of the beer companies took the night off, which I completely and utterly agree with. Does Miller Lite still craft beer? Did they forget the Super Bowl was yesterday? Are they upset the Packers aren’t it and therefore refused to advertise? How about Coors Lite, they usually are great with advertising, were they hanging out with the “man up” guys in the blue mountains that “are as cold as the Rockies?” Should we send out a search party? My point is where were they? Well, not that Budweiser had to compete, but they certainly did make their presence known last night between their prohibition ads, through the eras ads, and the little dog that brings beer to all at the party ads. They were funny, they kept your attention, and their new line of Bud Platinum is very appealing. In addition, I particularly enjoyed the Doritos commercials, although it seemed like many chip commercials took the night off too, with the dog that killed the cat. I don’t enjoy Doritos personally but their commercial has me talking the next day, I’d chalk that up as a success for them. Congratulations.

Posted February 7, 2012 by annabellecunningham18 in Uncategorized